Mercedes-Benz
 | |
| Type | Subsidiary (AG)[1] |
|---|---|
| Industry | Automotive |
| Predecessors |
|
| Founded | 28 June 1926[note 1] |
| Founders | |
| Headquarters | , Germany |
Area served | Worldwide |
Key people | Ola Källenius, Chairman of the Board of Management[2] |
| Products | |
Production output | 2,164,187 cars worldwide (2020) [3] |
| Brands | |
| Services | |
| Parent | Mercedes-Benz Group[1] (trucks and buses division are owned by Daimler Truck) |
| Divisions |
|
| Subsidiaries | Mercedes-AMG[5] |
| Website | mercedes-benz.com mercedes-benz.de mbusa.com |
Mercedes-Benz (German pronunciation: [mɛɐ̯ˈtseːdəsˌbɛnts, -dɛs-] (
listen)),[6][7] commonly referred to as Mercedes, is a German luxury automotive brand. Both Mercedes-Benz and Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) are headquartered in Stuttgart, Baden-Württemberg, Germany.[1] Mercedes-Benz produces consumer luxury vehicles and commercial vehicles.[note 2] Its first Mercedes-Benz-badged vehicles were produced in 1926. In 2018, Mercedes-Benz was the largest seller of premium vehicles in the world, having sold 2.31 million passenger cars.[8]
The company's origins lie in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Karl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".[9]
History[edit]
Mercedes-Benz traces its origins to Karl Benz's creation of the first internal combustion engine in a car, seen in the Benz Patent Motorwagen – financed by Bertha Benz's dowry[10] and patented in January 1886[11] – and Gottlieb Daimler and their engineer Wilhelm Maybach's conversion of a stagecoach, with the addition of a petrol engine, introduced later that year. The Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft (DMG).
Emil Jellinek, a European automobile entrepreneur who worked with Daimler Motoren Gesellschaft (DMG), registered the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society in his adopted home. At the time, it was a meeting place for the "Haute Volée" of France and Europe, especially in winter. His customers included the Rothschild family and other well-known people. But Jellinek's plans went further, and in as early as 1901, he was selling Mercedes cars in the "New World" as well, including United States billionaires Rockefeller, Astor, Morgan, and Taylor. At the Nice race he attended in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès" as a way of concealing his less fancy real name. Many consider that race the time of birth for Mercedes-Benz as a brand. Later, in 1901, the name "Mercedes" was re-registered by DMG worldwide as a protected trademark.[12] The first Mercedes-Benz branded vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company on 28 June of the same year.[11][13]
Gottlieb Daimler was born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attended the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France as well as England, he later started working as a draftsman in Geislingen in 1862. At the end of 1863 he was appointed workshop inspector at a machine tool factory in Reutlingen, where he met Wilhelm Maybach in 1865.[14]
Throughout the 1930s, Mercedes-Benz produced the 770 model, a car that was notably popular throughout Germany's Nazi period. Adolf Hitler was known to have driven in a model of this car during his time in power, with modified custom bulletproof windshields.[15] Most of the currently surviving 770 models were sold at auctions to private buyers. One of the cars is currently on display at the War Museum in Ottawa, Ontario. The pontiff's Popemobile has often been sourced from Mercedes-Benz.[16]
From 1937 onward, Daimler Benz focused increasingly on military products such as the LG3000 lorry and the DB600 and the DB601 aero engines. To build the latter, in 1936 it built a factory hidden in the forest at Genshagen around 10 kilometres south of Berlin. By 1942 the company had mostly stopped producing cars, and was now devoted to war production. According to its statement, in 1944 almost half of its 63,610 employees were forced labourers, prisoners of war or concentration camp detainees.[17] Another source quotes this figure at 46,000. The company later paid $12 million in reparations to the labourers' families.[18]
In 1958, the two companies began a partnership to sell their cars in the United States with Studebaker. A few American-based Daimler-Benz dealerships were converted into Mercedes-Benz dealerships when Daimler's non-Mercedes-partnered company closed in 1966.
Over the decades, Mercedes-Benz has introduced many electronic and mechanical innovations and safety features that later became common.[19] Currently, Mercedes-Benz is one of the best-known and long-standing automotive brands in the world.
In November 2019, Daimler AG announced that Mercedes-Benz, up until that point a company marque, would be spun off into a separate wholly-owned subsidiary called Mercedes-Benz AG. The new subsidiary would manage the Mercedes-Benz car and van business. Mercedes-Benz-badged trucks and buses would be part of the Daimler Truck AG subsidiary.[1]
For information relating to the three-pointed star symbol of the brand, see under the title Daimler-Motoren-Gesellschaft, including the merger into Daimler-Benz.
In May 2022, Mercedes-Benz announced that it has recently sold the most expensive car at the price of $142 million. The car is a very rare 1955 Mercedes-Benz SLR that has been kept in the German automakers collection and bought by a private owner. Mercedes in an announcement said, that the sale will be used to establish the Mercedes-Benz Fund.[20]
Subsidiaries and alliances[edit]
As of the Daimler AG company split, the Mercedes-Benz Cars division now handled the Mercedes-Benz car's and the Smart branded car's production.[21]
Mercedes-AMG[edit]
Mercedes-AMG became a majority owned division of Mercedes-Benz in 1999.[22] The company was integrated into DaimlerChrysler in 1999,[23] and became Mercedes-Benz AMG on 1 January 1999.[24]
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